After awkwardly fumbling my way through the meeting the client was still very interested in what I had to offer. I explained to him that my goal is to help him get more work through me being able to generate organic leads to minimise having to spend money on ads. We agreed to start of the deal pretty basic with a flat rate of 10% of the price of the job quoted. Quite low but being my lack of experience I was happy enough to just get my foot in the door to get a start. We also agreed to renegotiate after a few months.
Now I had to deliver what I promised.
The two leads that I had already weren’t what he was looking for as they were too small. Either way I was excited to get this started. I had a strange confidence within, I guess the imposter syndrome hadn’t fully kicked in yet.
So once I got home that day I was very eager to prove myself. I know I explained to him about the organic rent and rank method but I because I was so eager to get some results rather than waiting for true organic leads I decided to take a bit of a risk. I decided to run my own ads to see if I could generate some leads quickly so I could prove myself to the client.
This was a terrible decision. I really had no clue what I was doing. My ad was horrible. I didn’t even get one lead out of 1000 clicks. But I did it anyway. I guess I paid for this lesson. I mean when dollars are moving out of my bank account but there is no result because of a decision I made, you tend to learn quickly.
I remember as the ad was going I could see the impressions and clicks increasing, I was frustrating watching the metrics but not seeing the results I wanted. I soon realised this was going to be a bit harder than I thought it was going to be.
Cue up my imposter syndrome here.
There’s something about those types of lessons that can’t be taught in the traditional ways. I didn’t even A-B test or anything. I basically just ran one ad like you would in a newspaper back in the day. So after all that money spent I didn’t even have anything to measure off, was it the image or the copy. I had no clue. I quickly figured out how stupid of an idea that was.
It took me a good few days to accept this. It felt like the world was laughing at me. Maybe I had bitten off more than I could chew?
I had a few demotivated days, I just couldn’t do anything. It was in this state I was at work all of sudden I had a thought just pop in my head, I guess it was an epiphany because it smacked me in the head so hard I swear I heard my brain ding my skull like a jingle bell. Only a few days ago my biggest problem was not having a client. Now here I am with a client waiting for me to deliver.
Every problem solved introduces a new problem to solve. This is basically what business is, to keep solving problems for as long as your in business.
Why would I be upset about this? I should of been happy to take on my next challenge. After all this is the job and what we get paid for in the end.
I decided right there I wasn’t going to quit that easy. If it was that easy everyone would be doing it. I decided I would fight for this. What else is there to do? Give up and be a brokie forever?
Motivation and confidence instantly re-enters the room.
I felt my energy rise, my purpose had come back. It was with this energy I was able to analyse and breakdown why I think I failed and make the necessary adjustments.
